From Asking "What's ROAS?" to Mastering It.
From Curiosity to Expertise
My journey started with learning the basics, and now I build the data-driven strategies that deliver real-world results.
Insight-Driven Approach
I have a deep passion for diving into the numbers to understand what makes an audience tick and creating campaigns that are built to succeed.
Your Business Bridge
I focus on translating complex data into clear decisions, turning clicks into customers and connecting your business with its clients.
Building Relationships and Driving Growth
At ACT360, I served as the primary point of contact for over six clients across a huge range of industries—from banks and automobile companies to international NGOs and digital wallets. It was a fantastic challenge to learn each unique business and become their trusted partner. I managed a monthly advertising budget of $10,000, and by constantly refining our approach, I consistently improved client ROI by an average of 15% quarter-over-quarter.
Collaboration was key; I worked hand-in-hand with a creative team of five and a team of developers to design ads, banners, and landing pages that boosted engagement by 35%. This dedication to client success was recognized when I received the Rockstar Rookie Award for exceptional performance in my first year.
Deepening the Data-Driven Approach
My role at Digi Agent allowed me to dive deeper into the analytics and strategy behind successful campaigns. I managed social media and ad strategies for over eight clients simultaneously, handling everything from writing ad copy and creating voiceovers for Reels to executing complex campaigns. This is where I truly saw the power of meticulous testing; by running A/B tests, I spearheaded a single campaign that reached over 1.2 million people, generated more than 42,000 clicks, and achieved an impressive 2.8x Return on Ad Spend (ROAS).
But the work didn’t stop at the launch. Afterwards, I would clean and analyze all customer and campaign data, visualizing key metrics with Power BI dashboards to show clients exactly what was working and why. This focus on data-driven improvement and foundational growth also guided our SEO and landing page optimizations, which led to a 45% increase in organic website traffic and a 25% decrease in the bounce rate for our clients.
Always Learning
I believe the best results come from combining hands-on experience with a commitment to continuous learning. That’s why I’m currently pursuing my Master’s in Marketing Analytics & Insights at Wright State University. I’m sharpening my toolkit with advanced skills in Power BI, SQL, and Python and am an active member of the university’s Analytics Club.If you’re looking for a marketing partner who is equal parts creative strategist and data analyst—someone who is genuinely invested in your success—then you’ve come to the right place.
Whether you need a comprehensive digital strategy, a deep dive into your campaign data, or a fresh perspective on your marketing, let’s chat about what we can achieve together!
Testimonials
Happy Clients
It’s one thing to promise real results.
It’s another to have happy clients confirm them.
Amazing Experience
Swechya’s strategy was a game-changer. She delivered a 2.8x ROAS and a 45% increase in organic traffic, completely transforming our online sales.
Divya Chhetri
FOUNDER, DIVIS Shoes