Latest Articles
Insights, tutorials, and stories about data analytics and visualization.
We Spent $20,000 on Digital Advertising. Which Campaigns Actually Worked?
A campaign can generate thousands of clicks and still waste money. This article explains how marketing analysts connect advertising spend, leads, customers, and revenue to determine which campaigns worked and how the next marketing budget should be allocated.
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I Built My First Marketing Analytics Project — And It Changed How I See My Career
A personal journey from digital marketing to marketing analytics, where campaign data, CRM leads, and ROI analysis became more than a portfolio project — they became a clear path toward smarter decisions, business growth, and a stronger marketing analyst career.
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I Could Run Facebook Ads, But I Couldn’t Answer a Simple Question
Coming from a traditional marketing background, I thought I understood marketing—until digital marketing introduced me to dashboards, campaign reports, and data I did not know how to explain. This blog shares my journey from traditional marketing to digital marketing analytics and how one simple client question helped me realize why making sense of marketing data matters more than ever.
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What’s Next? How to Move From Basic Digital Marketing to Marketing Analytics
If you know how to run ads but struggle to explain what the numbers mean for business growth, this blog will help you understand the next step: moving from digital marketing to marketing analytics.
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From BBA to Marketing Analytics: A Realistic Roadmap for Graduates With No IT Background
A BBA degree gives you valuable business knowledge, but it may not teach you how to work with data, SQL, dashboards, or analytics tools. This guide explains how a business graduate with no IT background can realistically transition into marketing analytics, which skills matter, what to avoid, and how to build credible experience before landing the first role.
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